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If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (Endorsement Guides), which were revised in 2023? And what about social media influencers? If your business works with influencers or if you're an influencer yourself, are you both taking necessary steps to clearly disclose material connections? Find out more by consulting FTC compliance materials. You'll also find resources about consumer reviews, including information about complying with the Consumer Review Fairness Act.